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This web site has the following on the web page, "Toronto Business Insurance, Personal Insurance and Life Insurance." We noticed that the web page also said " Located in North York serving Toronto, Mississauga and Richmond Hill areas." It also said " Insurance for People and Businesses of Toronto. From homeowner, auto, and life insurance to analyzing your health care needs and options, Deerborne Insurance Inc specializes in helping you plan your finances so you can properly prepare for retirement. The Deerborne Insurance Inc Difference. Or send us an intr." The header had Toronto Business Insurance as the highest ranking optimized keyword. It is followed by Toronto Personal Insurance, Toronto Life Insurance, and Mississauga Business Insurance which isn't as ranked as highly as Toronto Business Insurance. The next words deerborne.com uses is Mississauga Personal Insurance. Mississauga Life Insurance was included and might not be seen by search engines.